PT. UNILEVER INDONESIA TBK 

EXCESS

1. Unilever product promotion strategy is effective by showing typical models young, fair-skinned, long-haired spurring consumers (specifically women) to buy the product in order to experience the results received in the model in the ad.

2. Unilever aggressively in social mission, so closeness to customers can be maintained. This is evident from advertising and promotional spending that has driven sales growth in the competitive market. PT Unilever Indonesia as one of the companies with the largest advertising spend by marketing magazine (Top Brand Survey, special edition 2007).

3. Unilever has the motto "Operational excellence with no compromise on quality". Unilever in running its operations are run properly without compromising product quality.

4. Consumer goods market leader in Indonesia.

5. Having a team of people dedicated, skilled, and motivated at all ranks.

6. An increase in market share for important categories such as face care, savory, and ice cream.

7. Good planning and close cooperation with suppliers, customers, and distributors to deliver products from the factory to the point of sale.

8. PT Unilever Indonesia Tbk already has a distribution network of its own so that the distribution of their products to these areas can be served.

Deni kurniawan

D III mtu A

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